William Belcamino

I solve problems at the intersection of marketing, technology, and “what is going on with this site?”

Most marketers talk about tactics. I care about whether any of it actually works.

Belcamino.com is my home base as a consultant, advisor, and builder. This is where I work with founders, executives, and teams who want clear thinking, honest feedback, and real movement in their digital growth. If you want someone who will quietly fix the hard stuff and build systems that keep working when no one is watching, that is what I do.

Ways to Work Together Email William

Who I Am

I am William “Bill” Belcamino. I started in electrical engineering, moved into product and operations, and eventually became the person companies called when something important was broken or underperforming online. I have been a product leader, COO, SEO department head, founder, and hands-on consultant.

Over the years I have helped scale a software company to more than two hundred thousand users and a multi million dollar acquisition, led SEO and marketing strategy for high profile personal brands, built and managed my own portfolio of digital projects and affiliate systems, and run operations for a regulated brick and mortar business where there is no room for guesswork. All of that lives here under my own name at Belcamino.com.

What I Actually Do

My work is a mix of strategy, diagnosis, and hands-on execution across four main areas.

SEO and Organic Growth

I design and run complete SEO strategies that go beyond “more traffic” and into “more of the right people, in the right mindset, at the right time.”

  • Technical SEO audits and cleanups
  • Search intent and funnel aligned keyword strategies
  • Content architecture and topic clusters
  • Frameworks built for the AI search era

Websites and Systems

I look under the hood, not just at the homepage. The goal is a site and system that can be understood, maintained, and improved over time.

  • Site structure, internal linking, and navigation
  • Performance, caching, redirects, and schema
  • Content workflows that match the team that owns them

Content, Media, and Messaging

I help businesses figure out what to say, where to say it, and how to make it worth someone’s time.

  • Long form content for blogs, landing pages, and resources
  • YouTube and podcast presence and optimization
  • Email sequences and foundational nurture flows
  • Clear messaging that does not sound like a committee

AI and Workflow Design

I use AI as a lever, not as a gimmick. The point is better work in less time, without losing your edge.

  • Research and ideation workflows
  • Drafting and editing pipelines with humans in control
  • Systems that speed up good decisions, not bad ones

How I Think About the Work

My default assumption is that I do not know everything. That is on purpose. I start with questions, not answers.

What is really going on in your traffic and conversions
What do your best customers actually care about
Where are people dropping off and why
What is fragile in your current setup

From there, I test, measure, and adjust. It sounds simple, but honest diagnosis and disciplined execution are rarer than most people think.

With every client, the goals are straightforward.

  • Make the truth visible in the data and the experience
  • Fix what is clearly broken
  • Build systems that quietly perform over time
  • Leave you with more clarity and control than you had before

Who I Work Best With

I do my best work with people who care about long term results, are comfortable hearing that something is not working, and want someone who will ask hard questions and stay to help solve what those questions reveal.

I work well with founders, solo experts, small teams with big responsibilities, and larger organizations that need a specialist to own a specific slice of the problem. Direct, clear communication is non negotiable on my side and usually appreciated on theirs.

Founders and solo experts
Lean internal teams
High stakes digital projects

What Makes Me Different

Plenty of people understand marketing. Plenty of people understand technology. Very few have lived deeply in both and carried the responsibility for the results.

  • Background in electrical engineering and product development
  • Executive level operations and leadership experience
  • Hands on SEO, content, and media work
  • Years running my own brands where results are not theoretical

I know what it feels like to own the risk, not just give advice from the sidelines.

What People Say About Working With Bill

A few words from people who have worked with me on SEO, strategy, and digital projects.

"I had the privilege of working alongside Bill at Brandetize for a few years, and I can confidently say that he is an absolute standout professional. He wore many hats, from SEO wizardry to YouTube video editing and social media management, and consistently delivered outstanding results. Bill has an innate talent for not just meeting but exceeding client expectations."

- Shannon Nigut, Social Media Marketing Manager

"Bill's grasp of SEO principles and strategies consistently stands out. His analytical mindset allows him to uncover optimization opportunities that significantly elevate online visibility. He is proactive, collaborative, and his contributions have notably elevated the customer experience and how audiences engage with the brand."

- Jasmin Dongon, Digital Designer

"I have had the privilege of collaborating with Bill on several projects, and his expertise in the field is truly exceptional. He deeply understands search engine algorithms, keyword research, and on-page optimization. Bill always aligns SEO with business goals, and his passion for the work makes him an invaluable asset to any organization."

- Angie Ketchen, Project Manager and Client Champion

"When it comes to getting things to rank on Google, Bill's expertise is remarkable. He has a unique ability to turn SEO strategies into tangible results and a strong grasp of marketing funnels and customer journeys. He is collaborative, easy to work with, and consistently breaks down barriers inside teams to improve communication and outcomes."

- Kyle Covey, Award-winning Creative Director

"When it comes to SEO knowledge, Bill is one of the best. He has helped clients across multiple industries rank for what they actually want to be found for. Bill is also a true team player, willing to jump in, learn what he needs, and help as much as possible whenever you need him."

- Nina Ruhe, Senior Digital Content Strategist

"I have worked with Bill many times on many projects and he is one of the smartest, hardest working digital marketers I know. His SEO skills are some of the best in the world and he is a seasoned expert in digital marketing and lead generation. He makes complex tasks look easy. If you get a chance to work with him, do it."

- Brad Costanzo, AI-powered Growth Advisor and Keynote Speaker

Ways to Work Together

There are a few main ways I engage with clients. If you are not sure where you fit, the first conversation is simply about what is happening now and what you want to be true instead.

Focused Audits and Fixes

Short, intensive engagements that diagnose specific problems and outline the clearest path forward, often with implementation included.

  • SEO and site health audits
  • Funnel and journey reviews
  • Specific technical or strategic issues

Project Based Work

Larger initiatives like SEO overhauls, site restructuring, content system design, or media strategy, with a clear beginning, middle, and end.

  • Full SEO and content rebuilds
  • Website and system restructuring
  • Launch support for new products or brands

Fractional Leadership

Part time ownership of your SEO and digital strategy so someone is thinking about the whole system while your team executes.

  • Ongoing strategic guidance
  • Oversight of execution and priorities
  • Mentorship for internal marketers and SEOs

Not Sure Yet

If you are unsure where you fit, that is normal. Many of the best projects started with “this should be working better than it is.”

The first step is a simple conversation to unpack what you are seeing and what you want to see instead.

If You Want to Talk

If you are looking at your site, your search visibility, or your marketing stack and thinking “this should be working better than it is,” that is usually where I come in.

Send a short note with who you are, what you do, and what you think is not working. If I believe I can help, I will tell you how. If I am not the right fit, I will say that too.

Prefer direct contact
Email: bill@belcamino.com or connect on LinkedIn.

Average Idiot is the lab. Belcamino.com is the name on the door. The work behind both is very real.